Hi Reader,

Dr. Ebbie Parsons was earning half a million dollars a year, raising a three-month-old baby, and carrying $300K in debt when he asked his wife the unthinkable:

"Can I quit and start my own business?"

She didn’t flinch. “Let’s go,” she said. “I got you.”

That leap kicked off a decade-long journey—long nights, hard choices, the kind of pressure that follows you home.

When the exit finally came, the wire transfer was so big he had to turn his phone sideways just to see the number.

But instead of joy, his wife cried.

Not because they’d failed.
Because letting go of the business felt like letting go of a piece of themselves.

This week on Exit Interview, Ify sat down with Ebbie to unpack what we trade for success—and how we know when it's enough.

Here’s what I keep thinking about:
It wasn’t about the dollar amount. It was about clarity.

Ebbie had defined his "enough." Not just financially, but emotionally, spiritually, relationally.
He wanted his kids to know freedom, not just money.
He wanted presence, not just performance.

He never missed family time. That was the line.
He sacrificed sleep. His health. Himself.
But not his people.

So many founders keep moving the goalposts. But Ebbie held firm. Because he knew why he was doing it.

That’s what makes this conversation so honest.

Ebbie didn't just build a company. He built it while staying true to what mattered most, even when the cost was brutal.

🎧 Listen now wherever you get podcasts:

​Apple Podcasts | Spotify | YouTube​

Warmly,
Justin

P.S. Ebbie said it best: “When you’re loud about what you’re trying to do, good advice shows up.” What’s something you’ve said out loud that made all the difference? Hit reply—I’d love to hear.